Posts by Alan Cutter
Selling into the US Market – Does Your Sales Team have the Right DNA?
One of the toughest decisions my global clients wrestle with revolves around the location of their sales team. Should we hire in our home country or build an offshore sales team in the U.S.? One can argue with the prevalence and successes of inbound lead-gen marketing and improved communication tools, you can get significant traction…
Read MoreFive Ways the Interview Process Can Positively Impact Your Brand
Is there anything more nerve-wracking than a job interview? Earnest candidates spend their time conducting research on the company beforehand; and likely worrying about everything from the firmness of a handshake, to a suit that conveys the perfect message. Contrary to popular belief, it’s not much easier from the employer’s perspective. Identifying top talent and…
Read MoreThe Growing Demand for Product Management
There is a growing demand for product management talent because there are so many digital companies that have never existed before. Industries adopting and leveraging new technologies such as Retail / Direct to Consumer, Automotive, Manufacturing, Financial Services and Healthcare, have created a demand for innovative product managers who bring both industry experience as well…
Read More2019’s 3 Largest Roadblocks in Hiring Digital Marketing Talent
Marketing Continues to Shift and Talent is in Short Supply Don’t panic, but there’s a digital marketing talent shortage. If you’re struggling to attract, hire, and retain digital marketing and digital product talent, you are not alone. A staggering 59% of companies hiring are looking to attract digital marketers, and only 19% of those marketers…
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