"Change and experiment with your profile," recommended Bonnie Zaben, Chief Operating Officer of recruitment firm AC Lion. "This is not a résumé that is more 'set it and forget it.' You have the ability to try moving things around, change wording, fool with it and see what produces for you."

And don't underestimate the power of recommendations, references, and groups you belong to on LinkedIn. "It shows soft skills and a lot of who a person is in more subtle ways.”


- Bonnie Zaben, COO of AC Lion

“This is an extremely exciting day for AC Lion. This shows the world what our clients already know and love about us. We’re a savvy, sophisticated group that truly forges long term connections.”


- Alan Cutter, CEO of AC Lion

“We’ve had the privilege of placing and growing executives that drive the heart of the New York tech and advertising industries.”


- Alan Cutter, CEO of AC Lion

“The position requires a wide range of competencies: You need to have strategic skills, understand data and technology, execute for business results, be able to work in a complex environment and sit at the right hand of the CEO,”


- Mike Adler, Senior Managing Partner

“Mr. Cutter is trying to encourage those in New York's burgeoning tech sector to dive into popular West Coast pastime: surfing. 'The ocean is the new golf course,' says Mr.Cutter.”

“The company, headquartered in New York City, is home to a self-described highly competitive workplace. Yet, when you look closer, you can see that is is most akin to sibling rivalry. That's because when push comes to shove (metaphorically speaking, of course), the staff looks out for each other like family.”


The lower the technology threshold is for the job, the easier it will be to reenter,” Aronstein says. “The more qualified your skill set is, it should be easier, but technology skill sets can atrophy if you’re not using them all the time.”

"Big data has hit marketing and tech skills are beating creative one's hands down. These days, your in-house marketing person needs to be more adroit at data and demographics than print ads and product placements ”


- Bonnie Zaben, COO

"I ask the applicant about their hobbies, and then we do role-play. I want to see how they think quickly and compose coherent presentations. Are they recommending specific player changes? Can they quote stats to back up a position? Can they present a cogent argument in five minutes without dead air? You'd be surprised”


Bonnie Zaben, COO

“There’s no question the inability to hire is holding back growth at the agencies,” says Alan Cutter, CEO, and founder of AC Lion, a recruiting agency. “They say all the time, ‘Money is not an issue. New business is not an issue. We need people.’”