Posts by Jeff Wernecke

When is it a Good Time to Use Interim Talent?

Looking for Interim Talent? See how interim talent can be used for strategic uses and not only for temporary positions

We were recently approached by an up-and-coming MarTech start-up. They were preparing to launch a new offering to the market and believed that their growth warranted adding a product marketing team. Despite their lack of experience and understanding of the product marketing role, they mapped out an organizational chart where mid-level product marketing managers would…

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