AC Lion + GABBCON = ITS ALL ABOUT THE AUDIENCE
At AC Lion we’re proud to have a history scaling companies as they explore the bounds of new technologies. Their unwavering eye on the future and adaptability are key qualities we admire most and what we at AC Lion strive to emulate. For over 20 years across multiple global market recessions, industry pivots, and ground breaking new platforms, AC Lion has committed itself to being the industry talent leader in digital media. That’s why we’re thrilled to be the only talent firm sponsoring GABBCON’s (Global Audience Based Buying Conference & Consultancy).
Founded in 2015, GABBCON has brought the digital industry’s most innovative leaders from top agencies, leading publishes, and ad tech giants to tackle today’s most pressing challenges. Programmatic has continued to evolve with increased complexities from bot fraud, fake news, and the mainstream inclusion of header building. Meanwhile programmatic OTT media buying has met successive hurdles despite a recent report predicting future OTT viewing will jump 432% by 2022 and OTT ad spending will surge four-fold by just 2018. If we’ve learned anything over the last 20 years it’s that rapidly changing demands require rapid responses. OTT Audience buying at scale rests on the horizon but best practices are far from universal.
AC Lion is proud to support GABBCON as the leading force behind collaborative standardization for the age of Programmatic/Advanced TV. GABBCON partnered with 17 publishers, agencies, and data platforms to create the ABCD’s of Audience Buying. GABCONN offers a combined of 50 years of business experience to help partners innovate. They are advancing the market by providing education, consulting, and events on audience-based buying and programmatic advertising. Feel free to check out upcoming events here and we can’t wait to see you there!
Learn more about the event here.
David Cohen, North American President at Magna Global, will open the summit with a keynote address entitled “Agency of the Future”, sharing his agency’s approach to leveraging omni-platform innovation to capture audience attention. Senior executives from Hulu, A&E, NBCU, Fox and several top agencies will discuss their predictions for the 2017 Upfront including automated buying’s increasing role. Hundreds of attendees are expected to explore ongoing advancements affecting the advertising and media marketplace, while also gaining hands-on access to real and practical use case studies. For additional information visit www.gabbcon.com.
Who: Speakers include Lou Paskalis, SVP Enterprise Media Planning, Investment and Measurement Executive, Bank of America; John Montgomery, Chairman, EVP Brand Strategy, Group M; Doug Rozen, Chief Digital Officer OMD; Denise Colella, SVP, Advanced Advertising Products and Strategy, NBCu; Tom Goodwin, EVP Innovation, Zenith Media; Peter H. Guglielmino, CTO Global Media & Entertainment Industry, IBM; Noah Levine, SVP, Advertising Data & Technology Solutions, Fox; Peter Naylor, SVP Advertising, Hulu;Jason DeMarco, VP Programmatic & Audience Solutions, A&E; Gabriel Greenberg, Co-Founder, GABBCON; Erica Schmidt, Managing Director, North America, Cadreon; Howard Shimmel, CRO Turner and Jonathan Steuer, CRO, Ominicom Media Group among others.
