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VP of Digital Marketing

  • Location Dallas, TX
  • Salary $250k/year - 275k/year
  • Posted March 16, 2026

Vice President, Digital Marketing

Location: Dallas

Compensation: Up to $275,000 base salary + bonus

 

About the Role

Our client is seeking a Vice President of Digital Marketing to lead digital demand strategy across a large, multi-location portfolio. This person will drive performance across paid, organic, local, and website channels with a focus on improving ROI, increasing conversions, strengthening owned digital infrastructure, and reducing reliance on third-party lead sources.

 

Key Responsibilities

  • Lead digital acquisition strategy across paid search, social, programmatic, local, and organic channels
  • Improve CAC, CPA, conversion rates, and overall marketing efficiency
  • Optimize websites, landing pages, and funnels to drive stronger performance
  • Build attribution and reporting frameworks tied to business outcomes
  • Partner cross-functionally to align enterprise strategy with local execution
  • Support SEO, local search, content strategy, and AI-search readiness

 

Requirements

  • 10+ years of digital marketing leadership experience
  • Strong background in performance marketing, demand generation, and digital analytics
  • Experience managing large paid media budgets
  • Proven success improving ROI, CPA, CAC, and conversion performance
  • Deep knowledge of SEO, local search, attribution, and funnel optimization
  • Experience in multi-location, portfolio-based, or complex enterprise environments preferred

 

Why This Role

  • High-impact leadership role
  • Opportunity to help shape digital transformation at scale
  • Strong visibility and long-term growth potential

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