Senior Director, Digital & Programmatic (Political / Persuasion)

Fully Remote | Election-Cycle Role | High Impact

We’re partnering with a lean, high-output political media firm to hire a senior-level digital leader who can own persuasion buying end to end during an active election cycle.

This is not a layered agency role. You’ll take the brief, build the strategy, define audiences, execute hands-on in platform, optimize in real time, and work directly with clients. If you thrive in fast-moving, high-stakes environments and want real ownership, this role is built for you.

What You’ll Do

• Own digital strategy from brief through execution for persuasion campaigns
• Design audience segmentation and targeting frameworks
• Execute hands-on across programmatic and CTV (DSP experience required)
• Reallocate budgets and optimize performance in real time
• Translate performance into clear insights and reporting
• Act as the primary digital point of contact for clients and internal partners

Channel mix is heavily digital, with a strong emphasis on programmatic and CTV.

Ideal Background

• Senior-level digital planner/buyer (Director or Senior Director)
• Experience with political persuasion, advocacy, or public affairs strongly preferred
• Deep programmatic + CTV expertise; ability to own both strategy and execution
• Strong DSP operator (Trade Desk experience highly preferred)
• Comfortable building strategy independently and moving fast under pressure

Non-political candidates may be considered if they bring exceptional programmatic/CTV depth and can step fully into strategy ownership.

Must-Haves

• Proven ownership of digital strategy (not just execution)
• Hands-on DSP experience
• Real-time optimization discipline
• Comfort operating in high-pressure, cycle-based environments
• Experience with or exposure to persuasion-driven campaigns

Compensation & Structure

• $150K–$200K annualized base
• Prorated through the 2026 election cycle
• Fully remote

Cycle reality:

Expect heavier hours during campaign build and a significant sprint leading into Election Day, followed by a true post-election unwind. Transparency and alignment on expectations are core to this role.

Why This Role

• Builder seat at a lean, high-impact firm
• Direct ownership with no bureaucracy
• High visibility across major races
• Strategic and hands-on—your decisions directly shape outcomes

This is not traditional agency campaign ops.

This is take the brief, build the strategy, execute in platform, and win.