Associate Director – CPG Sales

Location: New York/Hybrid

Founded in 2005 and HQ in New York City, this pioneering technology company has nearly two decades of expertise in mobile-first advertising, delivering real, measurable results. The company was built on a foundation of transparency and trust with every media program including essential features such as privacy safeguards, measurement, viewability, and brand safety.

In July 2024, the company was acquired by a global advertising technology firm, marking a significant milestone in its growth. With a team of 180 professionals and expanding, it remains dedicated to driving innovation in the advertising space.

Role Overview:

This position is focused on building and nurturing relationships within the shopper marketing and advertising industry. The ideal candidate will be responsible for driving revenue by developing new business opportunities and strengthening existing partnerships.

Key Responsibilities:

• Establish and maintain strong connections with shopper marketing agencies and brands, particularly in the CPG sector.
• Build and manage a sales pipeline, keeping track of client relationships and opportunities with shopper marketing agencies and CPG brands
• Identify new business prospects while expanding existing advertiser partnerships.
• Collaborate with internal teams to strategize and execute successful campaigns.
• Work closely with sales development representatives to generate leads and secure meetings.
• Contribute to marketing initiatives and provide insights for product innovation.
• Represent the company at industry events and conferences.
• Meet and exceed quarterly revenue targets
• Pitch company product offering to clients via in person presentations and lunch and learns

Ideal Candidate Profile:

• Passionate about digital media and advertising technology.
• High level of professionalism and integrity.
• Enjoys entertaining and networking, engaging in meaningful discussions, and fostering client relationships.
• Self-motivated, goal-oriented, and driven to exceed expectations.
• Strong organizational skills with exceptional attention to detail.
• Ability to prioritize effectively, work efficiently under deadlines, and demonstrate a sense of urgency.
• Proven track record of sales success, including acquiring new business and exceeding targets.

Qualifications:

• Minimum of 4 years of experience in digital media shopper marketing CPG sales with a strong performance history.
• Strong background in calling on CPG brands direct and shopper marketing agencies 

Comp: Up to $170k base + bonus