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VP, Brand Marketing

  • Location New York City, NY
  • Salary $150k/year - 180k/year
  • Posted February 3, 2025

VP, Brand Marketing

Remote – NYC or DC preferably

Our client is a programmatic media buying and audience intelligence platform designed to help advertisers in highly regulated industries leverage and optimize their data for improved ad buying decisions. They are looking for a strategic VP of Marketing to lead brand growth and customer acquisition in a highly regulated industry. This hands-on role involves navigating compliance challenges while building a strong market presence. The ideal candidate has experience scaling remote marketing teams and driving global success.

Responsibilities:

  • Develop and execute a global marketing strategy to expand customer reach, increase brand visibility, and grow market share while ensuring compliance with industry regulations.
  • Establish the company as a trusted leader by maintaining consistency across regions and emphasizing transparency and reliability.
  • Create innovative acquisition and retention campaigns that drive engagement while adhering to compliance requirements.
  • Stay ahead of evolving regulations, ensuring all marketing efforts align with legal and industry standards.
  • Recruit, mentor, and lead a global marketing team in a remote-first environment, fostering innovation and accountability.
  • Use data-driven insights, AI, and automation to enhance marketing effectiveness while maintaining strict data protection standards.
  • Oversee the marketing budget, optimize resource allocation, and refine strategies to maximize ROI within regulatory guidelines.

Qualifications:

  • 10+ years of marketing experience, including 5+ years in a senior role in AdTech or Digital Media.
  • Experience navigating regulatory requirements like GDPR and CCPA.
  • Skilled in managing and growing remote global marketing teams.
  • Knowledge of digital marketing, demand generation, brand strategy, and customer engagement.

 

Compensation: $150k – $180k + bonus + equity