Role: Paid Media Marketing Manager 

Location: Greater NYC area – Northern, NJ 

Type: Hybrid  

Our client is a leading data engineering company that helps companies across the globe solve their largest data challenges. They combine advanced machine learning and artificial intelligence technology with a global workforce of subject matter experts, and a high-security infrastructure to bring forth the promise of digital data and AI. 

We are seeking a Paid Media Marketing Manager who specializes in paid search, paid social and ABM, to join the Demand Generation Marketing team. If you have a strong track record of leveraging innovative paid media campaigns to drive enterprise customers into the sales funnel, we would love to hear from you! 

Responsibilities: 

• Develop and implement paid media campaign strategies across multiple channels, including Google Ads, Microsoft Ads, LinkedIn, Facebook, Twitter, Display, and emerging platforms. 
• Manage marketing initiatives to attract qualified leads and drive online traffic through paid search, social ads, display ads, retargeting ads, and more. 
• Collaborate with web, design, and content teams to create engaging landing pages and ad content, including image and video ads. 
• Increase web traffic to generate new leads while nurturing existing leads towards conversion. 
• Analyze and report on ad performance metrics to identify trends, initiate experiments, and derive insights. 
• Implement advanced advertising strategies such as audience segmentation, keyword selection, bidding tactics, and geo-targeting. 
• Work closely with MarTech teams to effectively integrate and track campaigns and ROI. 
• Use insights from campaign performance to guide the activation of new ad channels and campaigns. 
• Assist in crafting and optimizing landing pages for demand generation on WordPress. 
• Monitor, optimize, and ensure the quality of ad campaigns on a daily basis. 
• Support ad campaign planning, budgeting, forecasting, and achieving lead generation objectives alongside the Marketing team. 
• Generate comprehensive reports, analyze performance metrics, and optimize campaigns based on findings. 

Qualifications:  

• Bachelor’s Degree is required. 
• 3 – 7 years of digital marketing experience in B2B paid media. 
• Day to day hands-on experience with PPC, paid social, display, retargeting, and programmatic advertising. 
• Strong grasp of B2B demand generation and performance marketing principles. 
• Highly analytical with expertise in Google Analytics or similar tools. 
• Proven ability to target ideal customer profiles and drive MQLs, SQLs, and booked meetings. 
• Experience in audience targeting, remarketing, and tracking. 
• Skilled in landing page creation, ad copywriting, and conversion optimization. 
• Self-starter capable of independently optimizing campaigns. 
• Strong research skills to analyze offerings and customer profiles for campaign development. 
• Familiarity with CRMs and MAPs, especially Pardot and Salesforce.