Role: VP Growth

Location: New York, NY

Our client is seeking a seasoned VP of Growth to join their team in NYC. This person will be responsible for one of the most critical areas of the business – keeping the growth trajectory and doing it profitably.

In this position, you will oversee one of the company’s most expansive teams, spanning creative, media buying, retention, and marketing analytics. You must be a dynamic leader capable of motivating team members to excel and nurturing their professional growth to become top performers. We seek a leader who embodies exceptional intelligence, motivation, analytical acumen, and a strong work ethic.

Roles & Responsibilities

·      Leading everything related to new customer acquisition and performance media and marketing including: media buying, creative, user flows and landing pages, competitive landscape analysis and building and managing strong relationships with media partners.

·      Developing acquisition strategies for new product launches and expansion into new geographic markets

·      Executing acquisition and retention initiatives through email and SMS marketing channels

·      Attracting top-tier talent to cultivate a robust team, offering mentorship through a strong leadership presence

·      Collaborating effectively with various teams, such as Digital Product, New Product Development, Business Operations, Brand Marketing, and others, to achieve shared objectives

·      Managing multiple projects simultaneously with a sense of urgency and accountability to drive them to completion

·      Upholding a steadfast dedication to excellence across all operational streams

·      Committed to personal growth and bringing unwavering passion and consistent effort

KPIs

·      Achieving revenue objectives while meeting target Customer Acquisition Cost (CAC)

·      Maximizing profitable revenue generation from recently introduced product lines

·      Diversifying media mix and channels for enhanced market reach

·      Producing compelling creatives at optimal costs to drive successful campaigns

·      Ensuring high team retention rates, given the substantial size of the managed team