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Programmatic Media Trader

  • Location Not Submitted
  • Salary $80k/year - 100k/year
  • Posted February 2, 2024

Programmatic Media Trader

Remote

This role requires programamtic media buying experience specifically in Pharma or Healthcare.

Our client is a programmatic media buying and audience intelligence platform with patent-pending technology.

They are seeking an experienced Programmatic Media Trader to join their dynamic team. As the Programmatic Media Trader, you will support clients in reaching their objectives by creating, executing, managing, optimizing and evaluating campaigns in-platform.

Responsibilities:

  • Oversee all aspects of the campaign lifecycle from onboarding to optimization and reporting.
  • Set up, manage, optimize, and deliver monthly insights and recommendations to enhance campaign performance.
  • Develop a comprehensive understanding of client business objectives and marketing goals, translating them into digital strategies and objectives.
  • Address issues promptly on both pre-production and live campaigns.
  • Maintain an in-depth knowledge of campaign and industry metrics for effective measurement.
  • Design and execute single and multivariate tests to enhance campaign efficiency.
  • Stay updated on current events, social/digital media trends, and industry trends that influence business outcomes.
  • Execute campaigns meticulously, provide guidance, and delegate tasks to Associate Programmatic Traders.
  • Extract meaningful insights from campaign data.

Qualifications:

  • DSP buying/trading experience is required
  • Vertical experience in Healthcare and Pharma is required
  • At least 2 – 3 years of previous experience in Programmatic Ad Ops, Programmatic Trading, or hands-on / in-platform DSP Account Management
  • Deep understanding of the digital programmatic ecosystem
  • Knowledge of ad tech ecosystem including SSPs, DSPs, DMPs, ad exchanges, and ad networks
  • Excellent attention to detail and organizational skills to manage multiple campaigns simultaneously
  • Collaboration skills to work effectively with cross-functional teams
  • Strong analytical, project management, and communication skills

Target Base Compensation $80 – 100k depending on experience