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Programmatic Media Trader

  • Location Not Submitted
  • Salary $80k/year - 100k/year
  • Posted 02/02/2024

Programmatic Media Trader

Remote

This role requires programamtic media buying experience
specifically in Pharma or Healthcare.

Our client is a programmatic media buying and audience
intelligence platform with patent-pending technology.

They are seeking an experienced Programmatic Media Trader to join
their dynamic team. As the Programmatic Media Trader, you will
support clients in reaching their objectives by creating,
executing, managing, optimizing and evaluating campaigns
in-platform.

Responsibilities:

* Oversee all aspects of the campaign lifecycle from onboarding
to optimization and reporting.
* Set up, manage, optimize, and deliver monthly insights and
recommendations to enhance campaign performance.
* Develop a comprehensive understanding of client business
objectives and marketing goals, translating them into digital
strategies and objectives.
* Address issues promptly on both pre-production and live
campaigns.
* Maintain an in-depth knowledge of campaign and industry metrics
for effective measurement.
* Design and execute single and multivariate tests to enhance
campaign efficiency.
* Stay updated on current events, social/digital media trends,
and industry trends that influence business outcomes.
* Execute campaigns meticulously, provide guidance, and delegate
tasks to Associate Programmatic Traders.
* Extract meaningful insights from campaign data.

Qualifications:

* DSP buying/trading experience is required
* Vertical experience in Healthcare and Pharma is required
* At least 2 – 3 years of previous experience in Programmatic Ad
Ops, Programmatic Trading, or hands-on / in-platform DSP Account
Management
* Deep understanding of the digital programmatic ecosystem
* Knowledge of ad tech ecosystem including SSPs, DSPs, DMPs, ad
exchanges, and ad networks
* Excellent attention to detail and organizational skills to
manage multiple campaigns simultaneously
* Collaboration skills to work effectively with cross-functional
teams
* Strong analytical, project management, and communication skills

Target Base Compensation $80 – 100k depending on experience