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Digital Consumer Insights Researcher

  • Location Not Submitted
  • Salary $100k/year - 120k/year
  • Posted 11/20/2023

Job Title: Digital Consumer Insights Researcher

Location: Remote in the US

Our client is devoted to delivering high-caliber journalism and
groundbreaking marketing strategies delivering concrete results.
As they continue to grow and evolve, they are seeking a talented
Digital Consumer Insights Researcher to join their Business
Intelligence Team.

As a Digital Consumer Insights Researcher, you’ll shape the
team’s digital strategies, improve user experiences, and guide
content creation. Your expertise in consumer insights will drive
data-driven decisions through close collaboration with
cross-functional teams.

Responsibilities:

Research Consumer Insights:

* Lead research to understand user behaviors, preferences, and
expectations in web, app, and online media platforms
* Use various methodologies like surveys, interviews, and
usability studies
Digital Product and Content Analysis:

* Analyze user interactions with online content and digital
products to identify areas for improvement and innovation
* Offer insights for product development and content creation
Enhance the User Experience:

* Collaborate with UX team to improve design and navigation
* Apply insights for user-centric product development
Competitive Analysis:

* Stay updated on industry trends and emerging technologies
* Provide insights for strategic decision-making
Reporting and Data Visualization:

* Create clear visualizations and reports for cross-functional
teams
* Cross-functional Collaboration:
* Partner with internal teams to align consumer insights with
business objectives
* Work with data engineers to ensure data accuracy and accuracy

Qualifications:

● A minimum of 3 – 5 years of experience in consumer insights
research with a deep focus on web, app, and online media.

● Strong skills in data analysis and visualization

● Communication and presentation excellence

● Proficient in a variety of research methodologies, including
survey design, usability studies, and user interviews

● Independent worker and team player within a dynamic online
media environment

Base Salary Target $100 – 120k