Affiliate Marketing Manager – Retail

New York, NY (Tuesday – Thursday in office)

Our client is seeking an Affiliate Manager to join their dynamic
and fast-paced environment. This person must have Retail (hard
goods) experience within the affiliate space.

In this position, you will be responsible for managing the
affiliate program, key partners and working closely with the
internal merchandising teams in a highly data-driven capacity.

Role:

* Drive increased revenue through the affiliate program, ensuring
it meets ROAS benchmarks across a wide array of partners
* Cultivate, establish, and amplify connections with leading
publishers and affiliates in their product segment
* Supervise the affiliate platform, offering direction on
affiliate recruitment to expand audience outreach and align
compensation structures with efficiency goals
* Amplify content partnerships to foster brand recognition and
consideration in crucial sectors
* Conduct thorough competitive analysis to gain insights into
competitors’ strategies, successes, and failures in the field,
crafting a testing roadmap in alignment with the company’s
internal media approach
* Devising and implementing tailored strategies for significant
promotional campaigns, optimizing visibility, voice share, and
overall revenue
* Identify cross-channel prospects for affiliate partners to
drive amplified influence
* Proactively establish rapport with the merchant team,
collaborating on promotional scheduling for exploitation within
the affiliate sphere
* Oversee connections with specific partners, primarily
responsible for generating revenue through a CPA model
* Utilize both internal and external data and insights to
identify promising new partnership opportunities

Qualifications:

* 3 – 6 years of experience managing a retail-based affiliate
marketing program
* Proficient grasp of the digital media landscape, specializing
in constructing and launching diverse multi-channel campaigns
encompassing impactful display, video, sponsored content, native
advertising, email newsletters, and social media engagement
* Demonstrated history of close collaboration with creative
partners and adeptly utilizing consumer insights to forge
influential campaigns tailored to specific audience segments
* Exceptional communication aptitude, showcasing a remarkable
talent for cultivating robust connections with internal and
external stakeholders
* Skill in assessing program achievements, coupled with close
collaboration with the internal Analytics team to define
appropriate program benchmarks and success metrics.
* Adaptability to thrive within tight timelines
* Past engagement in collaborating directly with merchant teams
to outline offers

Comp: $100-$125k base