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Farewell from Intern Gil Kaplun

I have seen things grow. My youngest cousin Jeremy was born when I was 12 years old. He is now eight years old and I remember when he started crawling, walking, and talking. I have watched my basketball team grow from a middle of the pack team, to a potential contender, to a team that…

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Sh*t Not To Say During That Big Job Interview

The employment process is often much like dating. You spend time searching through tons of prospects in hopes of finding the right “fit.” It’s often very time consuming, nerve wracking, and it may take a few duds before you find success. The first interview with a company can remind you of a first date: you…

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Tips and Tricks to a Great Video Interview

Oh, and this interview will be done by video. You have a webcam, don’t you? Does that statement bring visions of bad YouTube videos and Marco Rubio’s water glass flying in front of your eyes? The use of video interviewing is growing rapidly. It’s a convenient and cost-effective choice for organizations looking to streamline the…

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Social Media On TV: Tweeting With Your Shows!

Earlier this morning I attended PluggedIn Ventures Roundtable “Second Screens & Social TV” and it couldn’t have been better. I jotted a few notes and here’s a quick summary: Social TV, a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content is truly taking…

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Your TV is Watching You: Behavorial Targeting Hits Your Living Room

How are they doing it?  Let me count the ways! Cablevision matches the names and addresses of their subscribers with regular ad data from third parties, and, voila, different ads to different set top boxes, even if you are watching the same show.    Uses VisibleWorld  Say it’s a hotel ad:  the mom types get an…

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Using YouTube to Sing Goodbye (or The 2009 version of “Take This Job and Shove It”)

Well, the show 9 to 5 may have been a bust on Broadway but the newest musical approach to giving notice caught my eye today. YouTube’s former Head of Industry Marketing, Kristin Kovner, uses her favorite video site to sing her resignation. Yep, you saw that right—sing her resignation. In a warbling rendition of “I’ll…

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GMail For Mobile Phones is #1 Viral Video!

“Viral Video of The Day” is part of this blogs timely Friday Tradition, as provided by my friends at ViralVideoChart.com. They marked an interesting #1 video for today. So for all of you marketers and mobile junkies out there obsessed with your PDA and e-mail, you’ll love todays Viral Video of The Day: Introducing Gmail…

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Viral Videos Of The Week: Simpsons vs Movie Stars

Article By: Joshua ‘The Red’ Russak (Red@aclion.com) As part of this blogs timely Friday Tradition, “Viral Video of The Week” will become a regular thing. This week I’ve decided to include 2 videos for 2 reasons. The first reason is because it’s a “Friday” and that is self explanatory. The 2nd reason is because both…

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YouTube’s New Advertising + Viral Video Of The Day

Article By: Joshua ‘The Red’ Russak (Red@aclion.com) Before I display the “Viral Video of The Day”, I recently read an AlleyInsider article that sheds new light on YouTube’s advertising capabilities. As quoted from – YouTube Finally Figures Out How To Make Money: Big Ads On Its Homepage Advertising sources say YouTube is revamping the homepage…

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People love commercials…it’s true!

Article By: Joshua ‘The Red’ Russak (Red@aclion.com) Every time the TV is on or the internet movie is rolling, everyone knows not to bug me during “commercial” time. I once thought that I was part of a small sect of “commercial” lovers, commenting on them, critiquing them, or simply sitting back and enjoying them. Well,…

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