Publicly Traded Healthtech Company Hires Transformative CCO to Spur Growth

A publicly traded healthcare credentialing and trust provider, used by more than 11,000 health care facilities worldwide, was not growing as much as anticipated. They had great tech for portable compliance for vendors and staff, wearable tech for hospital check-in, and real time scheduling, which introduced the element of trust and compliance to the technology.

The new CCO, hired through AC Lion, is an accomplished health plan leader with a distinctive track record in leading transformative strategic growth development and execution in start-up businesses, plan operations, provider network/ACO and product development, including a diverse array of targeted health care go-to-market strategies spanning providers, employer and CMS contracting strategy, and payment innovation.

PROBLEM:

Their legacy VP of Sales didn’t have the relationships, nor did they have a strong health care background.  The position needed a real upgrade to someone that could not just manage sales but drive strategy and execution, including user acquisition in US and foreign markets. Sales as a stand-alone was not cutting it in today’s market.

The new Chief Commercial Officer position would report to the Chief Executive Officer and is responsible for the company’s go to market strategy, market acquisition strategies, including revenue and sales growth, corporate branding, marketing, sales, and user acquisition operations.

The CCO must maximize the organization’s growth and profitability through the effective leadership of all sales, marketing, and market acquisition activities. This includes implementing potentially profitable short-term and long-term programs, and processes to optimize workflow and provide an advanced enterprise solution.

AC LION DELIVERED:

The new CCO, hired through AC Lion, is an accomplished health plan leader with a distinctive track record in leading transformative strategic growth development and execution in start-up businesses, plan operations, provider network/ACO and product development, including a diverse array of targeted health care go-to-market strategies spanning providers, employer & CMS contracting strategy, and payment innovation. With over 25 years’ experience in healthcare and emerging tech, she brought these skills to the table:

• In-depth knowledge of healthcare industry across commercial and Medicare market segments, emerging market value-based care, employers, payers, population health, contracting, analytics etc.
• Known for credible relationship cultivation across key revenue growth channels.
• Unique combination of strategic business development, national value-based provider network contracting and plan operations leadership expertise across multiple healthcare delivery service lines
• Consistently strong track record of revenue/profit margin growth with P&L for $1B+ companies.
• Leads with innovation in strategy, brand differentiation and service excellence forging collaborative key stakeholder partnerships.
• Distinctive physician and health system network developer driven by establishing uniquely impactful market contracting strategies.

She is now the chief executive overseeing all aspects of revenue growth, brand development, hospital, and patient-consumer engagement, G2M strategy, marketing, market analytics and customer service in digital platform supported provider credentialing, safety optimization and patient-consumer engagement, acquisition, and retention.