Hive: US Marketing Team Build For European IoT Firm

Hive is a portfolio of connected home devices such as thermostats, security cameras, and lights, that synch together with Google Home, Amazon Echo, and IFTTT to create smart home experiences. Hive offers their products to consumers across Europe, the US, and Canada. All their products are available on their e-commerce platform and select retailers.

AC Lion placed seven marketing hires across Social, Email, Content and Product, helping them expand their Euro-centric market into the US.

PROBLEM:

Looking to reach new markets outside of Europe and facing competition from US connected home brands already on the market, Hive needed an innovative, creative marketing team who could develop strategy, execute campaigns, and launch a US presence for their products.

They needed a consistent and steady flow of qualified marketing talent in the New York City Area and lacked the resources to do so.

AC LION DELIVERED:

Within one week of beginning the first marketing search, AC Lion presented a fully qualified and vetted pipeline of candidates coming out of start-ups, global brands, and agencies for review. AC Lion delivered many of Hive’s key hires including:

• Digital Performance Marketing Manager: Responsible for designing digital multimedia marketing campaigns.
• Director of Content & Social Media: A critical hire who would define the social media strategy for targeting and capturing a US audience.