Company Background
A D2C ecommerce brand in the home goods space was in hypergrowth mode.
Company Background
A D2C ecommerce brand in the home goods space was in hypergrowth mode.
Placement
AC Lion found them a great CMO out of higher end brands, who really elevated their game. We built out their marketing team for them, including other senior marketers and the implementation team. They grew massively, thanks to AC Lion building the right team.
Three years later, he is still producing for them.
Placement
AC Lion found them a great CMO out of higher end brands, who really elevated their game. We built out their marketing team for them, including other senior marketers and the implementation team. They grew massively, thanks to AC Lion building the right team.
Three years later, he is still producing for them.
Industry
Ecommerce, D2C, Home Furnishings
Industry
Ecommerce, D2C, Home Furnishings
Our Client’s Story
PROBLEM:
A D2C ecommerce brand in the home goods space was in hypergrowth mode. They needed a strong VP of Acquisition to drive growth. With a higher ticket item with little recurring revenue, they needed to expand their customer reach exponentially and immediately. Their strategy was less about the brand and more about reaching people where they were at. They needed someone not just to do traditional acquisition of Paid Media or organic, but someone who knew how to work the system, with a proven track record of success.
AC LION DELIVERED:
We found them an Ivy league alum out of high-end e-commerce brands – a senior marketer who retained the hunger and hands-on approach, even as he’s run teams with big titles. Three years later, he still producing for them.
He is responsible for all paid customer acquisition and growth through digital and offline channels: SEM, Paid Social, Programmatic, OTT/CTV, Linear TV, Video, Audio, Direct Mail, etc., inclusive of creative development. Almost 100% of media buying handled by in-house remote teams is under his management.
This placement was part of a massive team build out where we placed his counterparts in other areas of marketing, as well as built out a team under him. This D2C client grew massively, thanks to our helping them build the right team.