VP/Sr Director of Product Marketing & Sales Enablement
NYC, Remote
Our client, a high-growth technology company, is seeking an exceptional Senior Director (or VP) of Commercial Marketing to define how the company goes to market, how it positions and communicates its products, and how its commercial teams are enabled to win.
Reporting to the Chief Marketing Officer, you will lead the company's Commercial Marketing organization — Product Marketing, Commercial Content, and Revenue Enablement — as a single, high-performing team. This is a highly strategic role at the intersection of Product, Marketing, and Revenue, partnering closely with Product, Revenue, Customer Success, and
Marketing Leadership to build a repeatable go-to-market engine that strengthens market differentiation and improves commercial performance.
Ideal candidates combine the strategic thinking of a world-class Product Marketing leader with the commercial instinct of a GTM executive.
What You'll Do
Commercial Strategy & Product Marketing
- Own Commercial Marketing strategy; ensure products are positioned clearly and competitively across every touchpoint
- Lead Product Marketing — differentiated positioning, messaging, and value propositions across the platform, AI capabilities, and solutions
- Partner with Product Leadership to translate roadmap priorities into go-to-market strategies and launch plans
- Establish messaging frameworks, competitive positioning, and a world-class competitive intelligence capability
- Ensure Commercial Marketing is the strategic partner to Product on customer insights and market intelligence
Commercial Content & Thought Leadership
- Lead Commercial Content — thought leadership, executive communications, customer stories, sales collateral, product storytelling
- Partner with Brand and Integrated Marketing to activate content through launches and campaigns
- Build a scalable content capability supporting Product Marketing and Revenue Enablement
Revenue Enablement
- Define global Revenue Enablement strategy: onboarding, certification, launch readiness, continuous learning, manager enablement
- Improve seller productivity, commercial consistency, and speed to proficiency
- Partner with Revenue Leadership to close capability gaps and support every major launch
Organizational Leadership
- Lead and develop the Commercial Marketing organization; build high-performing leaders across each discipline
- Act as strategic bridge between Product, Marketing, Sales, Customer Success, and Operations
- Help shape the evolution of the commercial operating model as the business scales
Who You Are
- 10+ years in Commercial Marketing, Product Marketing, GTM Strategy, or Revenue Enablement within SaaS, AdTech, MarTech, or high-growth tech
- Proven leadership of Commercial Marketing or Product Marketing organizations
- Deep expertise in positioning, messaging, GTM strategy, and product launches
- Demonstrated success building scalable Revenue Enablement capabilities
- Exceptional storyteller; strong commercial instinct and understanding of enterprise sales and B2B GTM
- Experience leading multidisciplinary teams; strong executive presence
- Highly strategic and operational; comfortable in fast-paced, high-growth environments
- Experience with AI, enterprise software, advertising technology, or data platforms strongly preferred
Success Measures
- Clear, differentiated market positioning and consistent messaging
- Successful global product launches and increased content adoption
- Improved seller productivity and faster onboarding/ramp for new hires
- Strong cross-functional alignment between Product, Marketing, and Revenue
Why This Role Matters
Our client has evolved significantly over the past year — sharpening market positioning, shifting to a customer-led go-to-market strategy, and strengthening its commercial narrative under a new brand direction. This role will shape how the company is understood in the market and how commercial teams engage customers globally, directly influencing revenue growth and the company's next phase of scale.
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