Product Marketing Lead, Platform Launch
Remote
The Opportunity
Our client is a product data intelligence platform serving retail and consumer brands, powering performance across paid media, SEO/AEO, onsite search, and emerging agentic commerce surfaces. The company works with numerous well-known brands and retailers spanning fashion, beauty, footwear, and home.
In the coming weeks, the company is launching a new platform alongside a repositioning effort — a unified narrative across every surface, from website to brand story to launch moment. They need one person to own that execution.
What You'll Actually Do
This is a hands-on execution role — not strategy decks, but shipping the artifacts that bring the new platform to life.
Early phase:
- Translate the company's locked brand positioning into a full site narrative: hero, surface pages, proof points, CTAs
- Prototype the new site using AI-assisted design tools (e.g., v0, Lovable, Cursor), page by page, in wireframes design and engineering can build from
- Synthesize visual direction from the company's inspiration set into a cohesive direction for design to execute against
Later phase:
- Tight collaboration loops with design and engineering to ship the site
- Launch assets: LinkedIn narrative, sales one-pagers, customer-facing decks, press materials
- Additional scope as needed to support the launch
Who You Are
- Product marketing experience at a B2B SaaS or AI-native company, ideally Series B through pre-IPO
- Skilled at positioning technical products for non-technical buyers, with narratives sales teams actually use
- Comfortable building landing pages, decks, and microsites directly with AI tools rather than waiting on design/engineering support
- Strong narrative thinker who can hold a consistent brand voice across a homepage hero, sales deck, and social post
- Fluent in modern AI-assisted design and writing tools
Background That Fits
Any of the following:
- Senior PMM at a high-growth B2B SaaS or AI company
- Founder or first marketing hire at a startup (current or former)
- Design-engineer or growth-engineer hybrid with strong narrative skills
- Agency creative or strategist now working independently with AI-driven workflows
Comp: $100-$180k base
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