The Vitamin Shoppe: Customer Loyalty Through CRM Marketing Recruiting

The Vitamin Shoppe is a globally reaching, publicly traded online and brick & mortar retailer of vitamins, minerals and nutritional supplements. Founded in 1977, The Vitamin Shoppe has over 700 physical stores across the US, Canada, Panama, Puerto Rico and India.

AC Lion delivered a Manager of CRM Operations & Retention from a prominent online gaming organization who had increased his former company’s email marketing KPI by 15% and was responsible for developing all direct and loyalty marketing efforts for a major rebrand launch.

PROBLEM:

The Vitamin Shoppe hired a new leader for their loyalty marketing program and needed an expert in CRM Marketing who could achieve strategic and operational business goals through retention marketing channels such as email campaigns and promotional management.

AC LION DELIVERED:

Our team created a list of target companies and candidates who represented rapidly scaled membership loyalty programs but have stagnated in overall growth. From there, we established a pipeline of CRM talent who would be compelled by the new opportunity.

AC Lion delivered a Manager of CRM Operations & Retention from a prominent online gaming organization who had increased his former company’s email marketing KPI by 15% and was responsible for developing all direct and loyalty marketing efforts for a major rebrand launch.