Strategic Platform Sales

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  • Company Alliant - The Audience Company
  • Location New York City, NY
  • Salary $120k/year - 140k/year
  • Job Type Full Time
  • Posted December 10, 2024

Alliant is seeking a highly motivated, results-oriented individual with experience owning a budget number and exceeding sales targets in the Adtech industry to grow Alliant’s Platform Partnerships. The Director, Platform Account Development will be a key contributor to Alliant’s continues evolution. This high-visibility position requires the successful candidate to grow and develop strategic relationships with Adtech platforms to promote Alliant digital audience targeting and enrichment solutions. This position will support growing platform relationships and create and implement a sales plan to exceed budgeted revenue goals. This position reports to the VP of Platform Partnerships. 

Principle Responsibilities:

§ Own all aspects of strategic partnerships with named platform accounts

§ Exceed budgeted sales quota

§ Network deeper into named accounts to establish network of key contacts across various functions of platform organizations including Data Partner Manager, Product, Account Executives, Marketing and similar roles

§ Develop account planning and budgeting numbers

§ Maintain in person connections with all platforms including training sessions, in person meetings, lunches etc.

§ Identify opportunities for sales growth across syndicated audiences, custom audiences, data licensing / enrichment packages

§ Initial point of contact for all account workflows, QA, integration updates, new product rollout etc.

§ Work closely with sales, operations, project management, product and technology teams to implement new platform initiatives

§ Maintain a healthy level of account communication activity, upselling new audience updates, responding to inbound Audience Help Desk requests, providing partner sales team trainings to exceed 100% of assigned revenue quota

§ Use Salesforce daily to record sales activity and revenue opportunities

§ Provide monthly progress reports to management

Qualifications and Skills:

§ Bachelor’s degree in sales, marketing, or related business field preferred

§ 5-7 years’ experience in AdTech sales/account management with DSPs, SSPs, Data Exchanges, or measurement platforms

§ Demonstrated mastery of, and passion for, the art of selling data-driven audience targeting solutions

§ Full understanding of digital program metrics reporting and P&L standards

§ Working knowledge of audience targeting and direct marketing analytics

§ Experience and relevant contacts within digital platforms 

§ Outstanding persuasive communication, writing and presentation skills, with a strong knowledge of Microsoft Office applications, including Outlook, Word, Excel and PowerPoint

§ Experience using a CRM database or software application (Salesforce a plus)

§ Must be flexible, detailed, team-oriented and committed to having a good time while doing a great job

§ Some US based travel will be required