Online Marketing “SWAG” (Stuff We All Get)

It’s a fact, I am “obsessed” with Online Marketing Expo/Conference SWAG. Some are ashamed, other makes fun, but quoting Tech Crunch Article, TechCrunch50 swag bag: Room for improvement “there’s nothing wrong with a good tchotchke, and this stuff is kind of fun to give out to kids, and useful if you need clothes for changing the oil or painting a room”.
Now for all of you who do not know what SWAG is let me inform you. Not to be confused with a “cheap purchase during your high-school days” SWAG, as defined by UrbanDictionary.com: “Stuff/Sh*t We All Get – Relating to the trade show convention industry, where exhibitors hand out “free stuff” to visitors. Most of the time these items are purely promotional materials, and are fairly worthless. ie. pencils, mugs, and mouse pads. […] SWAG always has the company name, logo, slogan, product, service, and contact information clearly printed somewhere on the item/s. Some convention goers have made a hobby of collecting as much swag as possible, and compete with others at the show.”
As Used in Conversation…
-”The online gaming booth is handing out swag demo disks.”
-”That beats my swag bag of stationary!”

Article By: Joshua ‘The Red’ Russak Red@aclion.com