Job Title: Digital Consumer Insights Researcher
Location: Remote in the US
Our client is devoted to delivering high-caliber journalism and groundbreaking marketing strategies delivering concrete results. As they continue to grow and evolve, they are seeking a talented Digital Consumer Insights Researcher to join their Business Intelligence Team.
As a Digital Consumer Insights Researcher, you'll shape the team's digital strategies, improve user experiences, and guide content creation. Your expertise in consumer insights will drive data-driven decisions through close collaboration with cross-functional teams.
Responsibilities:
Research Consumer Insights:
- Lead research to understand user behaviors, preferences, and expectations in web, app, and online media platforms
- Use various methodologies like surveys, interviews, and usability studies
Digital Product and Content Analysis:
- Analyze user interactions with online content and digital products to identify areas for improvement and innovation
- Offer insights for product development and content creation
Enhance the User Experience:
- Collaborate with UX team to improve design and navigation
- Apply insights for user-centric product development
Competitive Analysis:
- Stay updated on industry trends and emerging technologies
- Provide insights for strategic decision-making
Reporting and Data Visualization:
- Create clear visualizations and reports for cross-functional teams
- Cross-functional Collaboration:
- Partner with internal teams to align consumer insights with business objectives
- Work with data engineers to ensure data accuracy and accuracy
Qualifications:
● A minimum of 3 - 5 years of experience in consumer insights research with a deep focus on web, app, and online media.
● Strong skills in data analysis and visualization
● Communication and presentation excellence
● Proficient in a variety of research methodologies, including survey design, usability studies, and user interviews
● Independent worker and team player within a dynamic online media environment
Base Salary Target $100 - 120k