Manager, Retail Marketing

📍 United States (Hybrid/Remote flexibility depending on location)

💰 $85,000–$105,000 base (based on experience & geography)

Our client, a leading location-based digital video media platform, is hiring a Manager, Retail Marketing to drive retailer growth, engagement, and industry visibility across its national network.

This company operates at the intersection of media, retail, and real-world consumer behavior — delivering targeted digital video content at scale while maintaining strong local retailer relationships. This role will play a critical part in expanding retail partnerships, strengthening retention, and shaping how the brand shows up across the fuel & convenience ecosystem.

The Opportunity

The Manager, Retail Marketing will own marketing initiatives supporting retail network growth and retailer success. This person will collaborate cross-functionally with Retail Partnerships, Retailer Success, Creative, Insights, Marketing Communications, and Client Solutions teams to develop compelling programs, materials, and industry-facing initiatives.

This is a highly visible role ideal for someone who thrives in collaborative environments, enjoys storytelling backed by data, and understands how to market into retail environments.

Key Responsibilities

Retail Network Growth

• Develop retailer-focused sales materials and value proposition storytelling
• Support distribution partnership initiatives and network expansion goals
• Partner with Insights teams to create retailer-facing case studies and performance narratives
• Collaborate with external marketing teams of distribution partners

Retailer Engagement & Retention

• Lead marketing campaigns supporting retailer engagement and retention
• Develop initiatives that support strong satisfaction and Net Promoter Score performance
• Create targeted communications and programs that strengthen long-term partnerships

Industry Marketing & Events

• Lead marketing support for retailer-facing events (e.g., industry trade shows and conferences)
• Develop presentations, collateral, and partnership materials
• Collaborate with industry associations, publications, and partners to elevate brand presence
• Create clear creative briefs aligned to Retailer Success objectives

Retail Promotions & Creative Execution

• Optimize processes for retailer promotional advertising units
• Partner with creative teams to develop customized materials aligned to retailer goals
• Oversee production from concept to execution, ensuring brand consistency
• Implement feedback loops to refine creative performance and drive in-store results

What They’re Looking For

• 4–5 years of marketing experience in retail, convenience, media, or agency environments
• Strong understanding of retail operations and consumer behavior
• Experience developing campaign materials and sales-enablement content
• Proven cross-functional project management experience
• Strong written and verbal communication skills (copywriting and storytelling required)
• Ability to translate data and insights into compelling narratives
• Positive, collaborative, solutions-oriented mindset

Nice to Have

• Media/advertising industry exposure
• Experience supporting trade shows or industry events
• Familiarity with creative tools (Photoshop) and email marketing platforms
• Strong Microsoft Office proficiency

Education

BA/BS in Marketing, Communications, Media, or related field.

This is a strong opportunity for a retail-focused marketer who enjoys blending strategy, storytelling, and cross-functional collaboration to drive measurable business growth within a highly visible industry platform.