IAB Q1 Report in Perspective
June 20, 2008/
Article By: Joshua Russak (red@aclion.com)
For those of you who didn’t have a chance to review Online Ad Revenue for Q1 ’08:
This data research was conducted by the New Media Group of PricewaterhouseCoopers. The Internet Advertising Bureau (IAB) revenue report was launched in 1996 by the IAB.
What I found to be entertaining was to see how the IAB Reports this news versus other publishers/blogs:
IAB Says – Internet Advertising Revenues Up 18.2% YOY, $5.8 Billion for Q1 ’08, Second Highest Quarter Ever
Reuters Says – Online ad sales dip for first time in 3 years
AlleyInsider Says – Online Slowdown: It’s Here
…How do you see it? What do you think will happen with Q2?
