GOOAAALLLLLLL! And US Soccer Site Traffic is Finally on the Rise.

World Cup fever is spreading—and driving traffic online.   Huge spike in FIFA.com traffic. On Opening Day, 1.2% of the global Internet audience visit the site.

Geographical differences in visitation to FIFA.com suggest varying levels of interest in the World Cup depending on one’s corner of the globe. The Middle East-Africa (2.5% penetration) and Latin America (2.3% penetration) exhibited the highest relative visitation to FIFA.com, well outpacing the global average of 1.2%. Europe followed with 1.3% penetration, while North America (1.0% penetration) and Asia Pacific (0.5% penetration) ranked below the global average. In absolute  terms, Europe accounted for the greatest number of FIFA.com visitors on opening day at 2.6 million.