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Flurry: Mobile Social Games Draw Larger Audiences Than TV Shows

Lionseye insights from AC Lion

Yep, it’s here.  More people are playing games on their iPhones and iPads than watch most TV shows.  Ranks close to Sunday Night Football in terms of consumer reach.    And advertisers love it—those gaming ads are targeting, available 24/7, longer use time and repeat viewing.  And, oh, peak usage is in the evening, what we used to call prime time viewing hours.

And it’s not just primetime.  Last month BrightRoll CEO Tod Sacerdoti pointed out that Zynga has 50 million users, mainly female gamers between 18 and 30.   That used to be the target audience for soap operas, which are fading away (or maybe they just had amnesia, a missing twin, were kidnapped or lost in the jungle for years).

And I know this first hand.   Logged into YahooGames to see my fave time wasting game had been taken over by Resolve laundry detergent.   The message boards were flaming about it but people were still playing.  Who cares what was happening on network TV?  That’s so 20th century.