Statistics
Go LinkedIn!
Go LinkedIn, Go LinkedIn, Go! Here’s to your tremendous IPO! The Internet world continues to grow. Like Google you’ll be raking in the dough Here is the top-10 list of U.S. Internet IPOs, according to Capital IQ: 1. Google/Aug. 2004 — raised $1.67 billion 2. Navteq Corp/Aug. 2004 — raised $880 million 3. Savvis/Feb.…
Read MoreYour TV is Watching You: Behavorial Targeting Hits Your Living Room
How are they doing it? Let me count the ways! Cablevision matches the names and addresses of their subscribers with regular ad data from third parties, and, voila, different ads to different set top boxes, even if you are watching the same show. Uses VisibleWorld Say it’s a hotel ad: the mom types get an…
Read MoreDigital Media Continues to Take A Big Bite Out of the Big Apple
Nice to see Crain’s and Inc. magazine confirm what we here at AC Lion already know: NYC is a hot spot for fast-growing digital media companies. Of the annual list of 500 booming businesses, AC Lion’s sweet spot (or, new media advertising, as they call it), software and IT rule. It’s a full fifth of the…
Read MoreInternet Advertising Revenues at $5.9 Billion for Q3 ’08
Today I received an alarming e-mail from the Interactive Advertising Bureau (IAB) with a link to their press-release that read the following: “NEW YORK, NY (November 20, 2008) — The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008″ That’s only a…
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