E-Mail

Outlook has a spam blocker – great! You can check what it blocks, it takes time before auto deleting, and you can release to email easily. Sure it doesn’t block as thoroughly as you’d like, but you deal with it, because overall it works…. Then your company adds their own spam blocker. It’s super robust…

eMarketer.com just posted that “fewer consumers worldwide are opening marketing e-mails, according to a November 2008 study by MailerMailer.” (eMarketer) MailerMailer is an affordable ESP for smaller list management needs if you’re interested. Based on research, they found that in the first half of 2008, the average marketing e-mail open rate fell to 13.20% and…