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Ad:Tech New York 2008 Exhibitor SWAG!

Lionseye insights from AC Lion













I find it entertaining how at every conference, I manage to come home with BAGS full of Online Marketing” SWAG” (Stuff We All Get). Well this time around, in spirit of the elections, I decided to rate all of the SWAG and name a “BEST SWAG AT AD:TECH”. It’s a tough year full of yoyo’s, usb lights, wireless mice and cigars! The winners will be chosen based on the following criteria: Longevity, Practicality, Popularity and Design!

This list will exclude notebooks, pens, gum, sticker, and squishee balls …’cause they suck! Below is a list of the best SWAG and their companies:


1st Place – LinkTrust, Sturdy Messenger Bag/Laptop Case

  • This is the bag on the right of the picture on top (and NOT the yellow one). A well built product, usable compartments and a padded laptop section, this item was hard to come by. The entire show, people kept asking me “where did you get that bag?” Even my boss was a little jealous. This one takes the cake!

2nd Place – EliteCommission, Fresh Rolled Cigars, Clippers and Lighters

  • Originally I was considering giving this 1st place, but there was no practicality here. It was definitely popular and this booth definitely got the most buzz! Also, it’s funny to note the Chief Marketing Officer who decided on the cigars idea is only 16-years-old! And the other staff members were also under age: Rishab Verma (CSO) is 17 and Joe Helewa (Sr. AM) is 16. And the best part? Their booth ended up having a line around the corner for the first few hours of Ad:Tech on Monday. A little ironic that 3 members of their staff aren’t legally allowed to touch their own SWAG! I found an interview with Joshua Kopac: 16-year-old Internet Marketer, which is worth reading. He’s definitely a sharp kid and the company looks like it is doing quite well. Worth keeping an eye on!

3rd Place – Tatto Media, USB Wireless Mouse

  • Practically speaking, a wireless mouse makes a great addition to both your laptop and desktop. I was also very surprised to see there was no shortage in supply. I was able to snag 4 of them, without even being questioned. They earned this one!

Overall it was a successful day for SWAG collectors and exhibitors alike, and I look forward to letting the winners know that they truly earned this one.

See you at AD:Tech ’09!