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Archive for August, 2008

Publicis Acquires Performics From Google

Article By: Joshua ‘The Red’ Russak (Red@aclion.com)
Joshua 'The Red' Russak

Publicisperformics

French advertising company Publicis Group has acquired the Performics Search Marketing business from Google. Performics housed more than 200 search marketing specialists and since its 1998 inceptions has expanded from Chicago, San Francisco, New York, London, Hamburg, Sydney, to Singapore and Beijing.
According to MediaPost article, Publicis Acquires Performics From Google, Expands Search Marketing Capabilities

Terms of the deal were not disclosed, but Publicis, the parent of Starcom MediaVest Group, Zenith Optimedia Group, Digitas, Denuo, and agencies such as Leo Burnett and Saatchi & Saatchi, said Chicago-based Performics would be integrated into Publicis’ new VivaKi Nerve Center. [...] Google did not comment on the reasons for its divestiture of the unit, but in a statement, Chairman-CEO Eric Schmidt said, “We look forward to working with Performics as a partner.”

According to an AlleyInsider article, Google Sells DoubleClick’s SEM Business To Ad Conglom Publicis (GOOG)

Publicis has been “cooperating” with Google for more than a year, but we’re not exactly sure what that means — mostly because the companies didn’t reveal any details in a cryptic press conference in January. They did say that “Google would exchange its technological know-how for Publicis’s analytical and media planning expertise,” according to Reuters. We’re assuming this deal won’t have an effect on their prior relationship.

So why would a Search Company giant sell of part of their search services? After Google acquired DoubleClick, the SEM portion created a “conflict of interest” for a search company to own a search engine marketing company under a different entity. Google just took on the Affiliate Marketing division of Performics and sold the rest to to Publicis.
A great move by Google, but I think everyone is asking the same question: “At what cost?”

AC Lion has the Online Space covered, and then some…

Article By: Joshua ‘The Red’ Russak (Red@aclion.com)
Joshua 'The Red' Russak
AC Lion specializes in sales and technology recruitment and in particular the nexus between the two. I recruited there for close to a year before I was promoted to Marketing/Sales Coordinator handling PM, WebDev, DBA, Social Media and other Marketing aspects. Really, it’s a high level of leg-work combined with flexible schedules and great sources of motivation and collaboration.
Over the past decade, AC Lion has developed a leading reputation in the marketplace by helping the industries’ most innovative companies maintain their competitive edge by sourcing and placing superior talent.
In our industry, knowing people delivers results. Whether building a new sales team, replacing a corporate executive, transitioning to the interactive world or augmenting the technology team – our clients come to AC Lion because we know the people that know the industry.
Our vertical (industry) specialists work with top corporate executives from a variety of firms within the media (traditional and interactive agencies, publishers, and client side), 3rd party technology/software providers, emerging technology (mobile wireless/PDA, IPTV), e-commerce, and financial industries.
In today’s fast-paced and ever-changing environments, it is critical to have a specialized recruiter with an established track record and a broad network who truly understands your needs. Here at AC Lion, our vertical specialists focus all of their efforts in your space. Because of this philosophy, we know your company, your competitors and your clients.
Check out our Areas of Expertise:


MobiTV hits 4MM subscribers, but the world’s not ready to “pay”!

Article By: Joshua ‘The Red’ Russak (Red@aclion.com)
Joshua 'The Red' Russak


MobiTV global TV and digital radio service, recently stated in July 31st press release MobiTV Soars Past Four Million Subscribers it now has 4 million subscribers to its mobile TV and radio services, available in more than 15 carrier networks, including giants AT&T, and Sprint. The Service costs $10 monthly. Their competitors include Verizon, Modeo and Joost and Babelgum (on PCs).
That’s great for them and better for the mobile and online video industry, but According to Silicon Alley Insider article How Big Is The Market For Tiny, Mobile TV Ever Going To Get?

“It’s been more than 9 months since MobiTV announced its 3 millionth subscriber; it only took 8 months to get to 3 million (Oct. 22, ’07) from 2 million (Feb. 28, ’07).”

It looks as if their numbers are slowing in a time where Mobile capabilities are constantly increasing. Still, it’s alarming to see Mobitv.com’s site analytics! Take a look at their Unique Visitors decline over the past year:


That’s a 40% decrease this year, but that could be caused by many different factors and we also have to rely on their subscriber numbers over the visitor numbers any day! We also have to be aware of the fact that the “slow” increase can be blamed on usability level of smart-phones, limited 3G networks, etc? That could directly influence the amount of people willing to pay for mobile TV.
Again, according to the SAI (Silicon Alley Insider) article:

“About 4.8 million Americans — 2.1% of the U.S. mobile market — watched programmed TV/video at least once a month on their phones this spring, according to research firm comScore M:Metrics. Meanwhile, more than twice that — 11.7 million subscribers, or 5.2% of the market — watched free video sent by family or friends.”

But again, this brings us back to recent articles concerning online video metrics. Take a look at http://blog.aclion.com/video/ for more info to bring you up to speed. Other than that, things are looking up for MobiTV now and I’m going to follow their growth to see how it pans out over the next 2 years of which mobile capabilities will play a huge part. Familiarize yourselves with companies like these, because we are beginning to move into a highly-technical advanced MOBILE future where video plays a key role in both news, entertainment and advertising.